Moneyball Wikipedia article

i was unable to finish all 3 edits of the Moneyball article because, well i just forgot and didnt do it in time. looking back it probably wasnt the best article to choose from seeing as i didnt really know much beyond what was already in it and its a somewhat well visited site. my most recent edit has stuck so far but my other one got erased some time after i posted it, oh well.

Last Edit: MasterCard

i chose to try to edit the Mastercard page because i had done a presentation on their marketing efforts over the years in a previous class so i thought i would be able to add a little under their 'advertising' section, which i did and which have all basically stuck with others adding on to one of my edits i think.

Last Edit: Volcano

tracking my progress on editing the Volcano article, i see that the changes have pretty much stuck. i didnt make any real major changes to speak of so it wasnt a real surprise but someone made a few of the words in my edits into a link to their respective pages which was cool.

Wiki Edit: MasterCard

for the last edit to the Mastercard article i added to a sentence talking about the parodies of their 'Priceless' ads that many of them have come from Comedy Central. small edit but i am just trying to get this done.

Wiki edit: Volcano

ok so i got lazy on this one too, after all i am already done with classes, but i made a small grammatical edit to the Volcano article. i took out some parenthesis and basically replaced them with commas. a small insignificant edit but i will talk about this article a little later in the week.

Last Wikipedia edit for ABRHS

the Wikipedia article for my High School is not an article that is visited often and there isnt all that much activity relative to other articles so all 3 of my edits have stuck and i dont see why they wouldnt for a while after this project is over. i chose this article because, to be honest, it was going to be very easy to edit 3 times as it wasnt well developed and i knew a enough about the sports there to make some edits. thats me though usually taking the easy way out if i can.

STIUQXELA

ok so in about 12 hours the STIUQXELA search project will be over so this is my last ditch effort to win, though i have been informed by the hijacker of this competition, my roommate, that he made it so that Cynthia will win. Maybe i can at least beat out his blog. so check out how it all shakes out here

Wiki Edit

dont know if time will alow me to get all 4 posts in on the Moneyball article but for my second edit, i changed a part of a sentence to include the word 'scouts' instead of 'many men' because i was having trouble finding better content to add, its not much but it will have to do for now.

Remember to check out STIUQXELA as the competition is coming to a close.

wikipedia edit: Volcano

For a Wikipedia edit in the Volcano article, I added that Mauna Kea and Kiluea are also shield volcanoes that make up the Big Island of Hawaii.

More Wikipedia edits

I have made a few more edits to my Wikipedia articles that I wanted to let you all know about. First I added to my High School page that the boys winter track team last won the DCL League championship meet in 2000.
The other edit was to the Mastercard page where I added the 'friendly' part to the positioning of their Priceless marketing campaign.

Thats all for now and make sure to check out how I am doing in the STIUQXELA keyword competition.

STIUQXELA Update

Since the NFL draft was this past weekend, I thought it was appropriate to update the STIUQXELA keyword competition seeing as it has to do with the Green Bay Packers website. I have since fallen to the second page of the search, but thats okay, i haven't posted about it for a while so i am confident i will be back on the first page soon.

Diva Marketing Blog Post

i was reading a post from the Diva Marketing Blog today that announced that a few consumer brands were making the leap into the blogosphere finally. The two that were mentioned were the Marriot hotel and the Carnival Cruise brands. I think given the trend towards the web and technology these days, this is a very effective strategy. Especially in a service oriented company like the ones mentioned, it allows the CEOs to get feedback directly from the consumers and for the consumers to hear about anything new directly from the top. Getting information from the CEO himself creates a sense of accountability and instills confidence in the consumer because it looks like the company places a greater emphasis on service, which is ever so important in this day and age.

Wikipedia edit: Moneyball

today i made my first edit to the Wikipedia article on Moneyball, which is a style of baseball management employed by many teams across the majors, including the Red Sox of course, or else i probably wouldn't be editing the article in the first place. all i did was to add a little piece to the central premise of the concept of Moneyball. This managing style places greater emphasis on stats such as slugging percentage and on base percentage. i added that there isn't a lot of sacrificing at all, because the team would rather wait for a homerun or big hit to score runs instead of waste an at bat with a sacrifice bunt.

STIUQXELA Update

just to update you on our STIUQXELA project, i finally made it onto the search results page for STIUQXELA after posting for the first time about a week ago. i actually made it to the 8th spot which kinda surprised me.

Class post

Today in class we briefly talked a little about how the web and other technologies played a part in the communication process in Monday's tragedy at Virginia Tech. In my other class we are talking about communications and how they are used in crisis situations, and one of the most important things is for the information to filter from the top down in an organization. so if we were to apply it to the Virginia Tech case, maybe there should have been better communication from the president to the students about the days events and maybe something could have been prevented. however, it was the students who did most of the communicating mostly through network sites such as Facebook. i guess cell phone signals were jamming often too due to the large volume of calls that people were making and after a while students began to post on their Facebook profiles whether they were okay or not. i just thought this was an interesting use of technology in a situation that you would never think of. and to close i would like to offer my condolences to those affected by that tragedy, my hearts and prayers are with all of you.

PowerPoint

I was reading Lydia's blog just now and saw that she made a post about an article she read from Slashdot that really caught my eye. It was about the fact that it is very difficult to fully comprehend what is being taught to you when it is presented to you in written and spoken form at the same time. Due to how the brian works, which i am not going to get into mostly due to the fact that I just dont know, it cannot multitask effectively. Our memory can only handle a few tasks at once, which is very true for me, usually it's only one at a time. Anyway it brought to my attention the fact that some professors dont have their slides posted anywhere for their students making it difficult to get everything down and understand what the information is telling us, or the message the teacher is trying to get across. Some post the slides after class so we can look at them and study from them later, some post them before class so those students who want to print them off and take notes on them in class may do so, and well theres some that dont even use them. Maybe they just dont know how and think it would too much of a hassle with all the technical difficulties that arise. Thats why in class i just try to listen to the professor, take notes if I think I need to, but really just listen because its what they say in class that is most likely going to be on the test and having the slides available to look at makes a big difference to me so thank you professor Brown for posting slides and i wish all others would do the same.

check out STIUQXELA

Wikipedia Edits 2,3,4

I have fallen behind a little bit in terms of my Wikipedia edits so I decided to catch up quickly by editing 3 of my articles and blogging them all here instead of 3 separate posts, hope that is okay.
Anyway I edited the article on my High School for the second time adding the fact that during the same season they lost for the first time in 52 games, they lost their first league game on Thanksgiving day after winning 59 straight.
My first edit to the MasterCard page consisted of a change to the start of their 'Priceless' campaign, which first aired during the World Series in 1997, not in 1996 as the article previously stated.
And finally, my first edit to the Volcano page was that I edited the section on converging plate boundaries a little to give a bit more detail in terms of what happens and how.

Thats all for now, I still have one more article to edit as a part of this project so expect a few more edits in the coming days and weeks.

Global Neighbourhoods: Don Imus

Now I never listened to his radio or TV programming so I dont really know what kind of a man Don Imus really was when he isn't making racist comments about the Rutgers women's basketball team, but that doesn't matter anymore. Now as the article states, "neither regulation, nor ethical codes have been necessary" to remove Imus from his position in the media world. The only thing that has happened is a mass cry from the public, some using blogs to voice their opinion that the man needed to be fired. I think this really shows the power of interactive media these days. CBS and MSNBC are trying to salvage their image by firing Imus because the general public believes he should be. There might be many negative consequences if they hadn't done so as many consumers would have looked down upon those companies and linked them to racist ideals, which is never good for business. Here's the article that i refer to - Don Imus

keyword for project: STIUQXELA

To you STIUQXELA probably looks like a jumble of letters randomly pulled out of a hat, for me however, it is a word that is central to a project for this class. The definition of STIUQXELA is a word that appears no where else on the internet, except on the blogs of anyone in the class (and one person not in the class anymore), and is being used to determine which student's blog carries the most google juice. For those of you looking feverishly for meaning of STIUQXELA, try reading it backwards as it then becomes ALEXQUITS, and this is due to the fact that our professor (Alex) is retiring after this semester. Hopefully I'll do well.

YouTube and the NBA

i was reading over my team's blogs looking for something to comment on and came across Patrick's blog posting about an article he read that says that the NBA has paired with YouTube in a promotion effort to try and get fans to post clips of themselves trying various basketball tricks nad the like. i think, due to YouTube's popularity, this is a great idea for the NBA and might be something the NHL should consider doing as well. in my BUAD 479 class, we had to analyze a case on the NHL and discuss how to better market the league to try to regain some of the following that it had in the mid-90s. if they were to put videos of amazing tricks done by the fans on YouTube and many people were to see them, then an average sports fan might start to become interested in the sport and maybe even develop into a fan, something the NHL needs much more of after looking at the case.

Local TV: Whats On(line)?

i read this interesting article from ClickZ that draws attention to the importance of local news stations and the use of their websites. obviously advertisements run on the TV during the local news but this article sheds light on the fact that there is proof that ads on these station's websites are very effective. not only do these sites give you the information that you would find on the local braodcast but they also offer career pages, horoscopes, and lists of community events. this is also a very good way to segment the market geographically as pretty much all the sites readers are from the area in which the station serves.

Blog Search

i used the Google blog search engine and decided to subscribe to the term 'poker' as it is a game i enjoy playing. anyone else interested in playing poker during the week and weekends, local bars hold poker tournaments that cost nothing to you (just show up and sign up) play for fun and the top 2 placers win a prize. i believe its a gift certificate to the bar for second and $100 cash to the winner. its a good time and you dont have to be great at poker to do well. i won one on sunday a week ago or so at Timothy's in Newark (on Paper Mill Rd) and i would say i am an average player. they usually occur at a few other local bars at 8pm, i think, during the week and 1pm on the weekends.

Wikipedia Edit

I made another Wikipedia edit today on the page about my high school, Acton-Boxborough Regional High School. Its a public high school located in my home town of Acton, Massachusetts and in the article i added that the football team had won a state record 52 consecutive games, most of which occurred while i was there. on another note thats somewhat related, my freshman year here at Delaware, 2003-2004, was a year in which my high school football team won the state 'super bowl', the Delaware football team won the D1-AA national championship, and the New England Patriots won the Super Bowl. Between the 3 teams that year, their combined record was 41-3, it was a pretty good season for all 3 teams and kind of cool to win the championship on all levels.

Personalization and Cookies

I went to the store the other day looking for a movie that i thought was out on DVD but i couldn't find it so when i got home i went onto Amazon to see if actually was out on DVD, which it was. Anyways i couldn't help but notice some of the personalization and cookie issues we discussed recently in class. Not only did i find the movie i was looking for, but also Amazon lets you know what other products people bought that also bought the movie i was looking for, and even other products that people eventually bought after only just viewing the movie page. The ability to make these kinds of things available to consumers on the web is very powerful, and i kind of see it as impulse buys on the internet, you didnt go to the site with the intention of purchasing something related to what you bought, but it catches your eye and you buy it too.

Survey Monkey

The last lecture briefly covered research on the internet, including Survey Monkey as an online survey tool. Interestingly, in my ENGL312 class, i am involved in a service learning project through the Center for Disabilities Studies (CDS) in which our task is to market an online survey created with Survey Monkey to families with children with disabilities. The survey looks into the possibilities of starting some after school and summer programs for these children. We have to look into the problem of creating awareness of this survey and possibly access to it for those families that don't have access to the internet. Another class member, Sharon, is also in my group and I see that she beat me to posting about it, but we both met with the contact person at the CDS and are starting to think about ways to reach these families and get as many of them to respond to the survey as possible. It will be a good experience working with this survey and see how the marketing field is changing right before our eyes.

ClickZ atricle post

I read an article on ClickZ tonight that detailed a series of shows online that are backed by Michael Eisner, the former head of Disney. It consists of 80 shows that each run 90 seconds, but the marketing aspect of the show is that viewers will be able to purchase any of the products used in the show through another interrelated website. This is just one example of where the marketing field is headed and shows how the use of the internet is redefining marketing. One such company whose products appear on the shows are those of the very popular Victoria's Secret.

Wikipedia edit

i made my first Wikipedia edit today, a little late but better late than never right? anyways i added to the article on George Washington that he only won 3 of his 9 battles that he fought in from the American Revolution. i learned this from watching the HBO comedy special done by Robert Wuhl called 'Assume the Position'. i recommend it to everyone who has HBO or some other means of watching it. its pretty funny, interesting, and really has nothing to do with what you might think from reading the title.

hey there!! so i forgot to include a hyperlink in my first post so heres 2 to make up for that. the first one is to the University of Delaware website, and heres one to Information Technology Applications in Marketing (My favourite Class). so if they work i guess i should know how to do this from now on.
as for the purpose of this blog, its for class or else i probably would not be doing this because, well i dont know why i would want to do this, but we are being graded on it so that kind of forces my hand a little.

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