ClickZ atricle post

I read an article on ClickZ tonight that detailed a series of shows online that are backed by Michael Eisner, the former head of Disney. It consists of 80 shows that each run 90 seconds, but the marketing aspect of the show is that viewers will be able to purchase any of the products used in the show through another interrelated website. This is just one example of where the marketing field is headed and shows how the use of the internet is redefining marketing. One such company whose products appear on the shows are those of the very popular Victoria's Secret.